Field notes from building real stores — themes, apps, checkout, performance, and the headless question. Opinionated, specific, and grounded in what actually ships.
Merchants ask for multi-processor routing to cut fees and add redundancy. Here's what Shopify's checkout actually allows in 2026, the three patterns that work, and where you have to step outside the platform entirely.
Read the postMost speed advice is noise. Here's what genuinely affects Core Web Vitals on a real Plus store, ranked by impact.
ReadHeadless isn't automatically better. A practical framework for deciding when the rebuild pays off — and when it doesn't.
ReadWhat Shopify's checkout lets you do in 2026, what it doesn't, and how to architect routing around the constraints.
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